Buy this book on-line J H Bennet : Advertisement and sales ManagementThe Bennett College
Blue cloth hardcovers with gilt titling to spine. Bumped to cover corners & spine. Pages clean & tight. Book Extract; from 1st page; Reference Library of the Bennett College :Advertising and Sales ManagementChapter ITHE ESSENTIAL FACTORS IN ADVERTISINGi.-The Need for Advertising. " I would as soon think ofdoing business without clerks as without advertising," said JohnWanamaker, the great American business man; while Gladstoneremarked that " only the Mint could make money withoutadvertising" !Modern advertising has become the most potent selling forceavailable. It is the most effective means of selling goods and ofsimplifying Distribution or Marketing. Advertising is, for manyclasses of product, rapidly passing from being a selling force tobeing the selling force, and we cannot leave this statement withoutquoting at length from a most instructive article which appeareda little while ago in the Westinghouse International, a little magazinepublished by the Westinghouse Electric Co. This article says :-" Advertising is one of the greatest forces in business., 8vo - over 7¾" - 9¾" tall, Good Click here for full details of this book, to ask a question or to buy it on-line. Bibliophile Bookbase probably offers multiple copies of J H Bennet : Advertisement and sales Management. Click here to select from a complete list of available copies of this book. Bibliophile Bookbase lists over 5 million books, maps and prints including libri antichi, livres rares, out-of-print books, incunabula and collectables. Bibliophile Bookbase for antiquarian books, maps and prints. |