Hatch, Mary Jo;Schultz, Majken: Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

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Hatch, Mary Jo;Schultz, Majken

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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Hatch, Mary Jo;Schultz, Majken listed for sale on Bibliophile Bookbase. Click here for full details and on-line purchase.