Buy this book on-line REILLY,ROBIN**: : JOSIAH WEDGWOOD1730-1795.**LONDON.MACMILLAN,1992. ISBN 0333510410.
UK,8vo HB+protected dw/dj,1st edn.
FINE/FINE.No owner inscrptn,no price-clip
to dw/dj.Subject colour,portrait painting
illustrated dw/dj - courtesy Trustees of Wedgwood Museum - with negligible shelf-wear and creasing to edges - no nicks or tears present.Top+fore-edges bright and clean, contents bright,tight and near pristine.Clean,black paper-covered bds with bright,stamped gilt letters to spine/
backstrip and plain white eps.8vo,ix-xii+
1-412pp includes half-title+title pages, contents list,author intro,24 chapters, 16pp b/w contemporary illus+photographs,
notes+references,5pp select biblio and an index.
More has been written about Wedgwood wares than any other pottery or porcelain,
but comparatively little attention has been paid to the man who founded the firm and developed the techniques that made it famous.Although largely self-educated, Josiah Wedgwood was a tireless inventor and an industrial manager greatly in advance of his time.When he died in 1795, his name was as familiar in the courts of Europe and Scandanavia as those of Meissen
and Sevres.His Queen's ware had been in use at the Russian court for a quarter of a century and vases presented to the Chinese Emperor Ch'ien Ling were so greatly admired that they were copied in porcelain at the Imperial factory.No other
pottery had ever been so influential as Wedgwood's,and this influence was achieved
without any of the massive subsidies given to Continental porcelain manufacturers.A radical thinker who was as
much a product of the Enlightenment as of
the prolonged period of invention described as the Industrial Revolution, Wedgwood played an essential part in the creation of the 'consumer society', as he did also in laying the foundations for industrial design.His opening of a London warehouse and showrooms, his use of advertising and his attention to display were revolutionary, as were his marketing methods, experimental employment of travelling salesmen and daring investment in the development of export business.
Equally progressive were the design and organisation of his factory, his management of industrial relations and his care for his workers.Robin Reilly's engrossing and highly readable biography bursts with the vigorous life of its subject, a man who wrote 'let us not waste
an hour of the very small portion of time allotted to us here'.
Reilly joined the Wedgwood firm in 1952.
During the following 12 years he became one of the company's most senior executives and also wrote his first biography.Leaving Wedgwood in 1964,he pursued a new career as a writer.His works
include six scholarly studies of Wedgwood wares,the latest (prior to 1992) a monumental two-volume work [Macmillan,
1989],which confirmed his reputation as the leading authority on the subject.
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