Ingrassia, Paul; White, Joseph B: Comeback : The Fall and Rise of the American Automobile Industry

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Ingrassia, Paul; White, Joseph B : Comeback : The Fall and Rise of the American Automobile Industry

Simon & Schuster, New York, 1994

ISBN 0671792148

FIRST PRINTING of the First Edition. A fascinating true history of the decline of the American automobile industry in the face of the cheap and efficient four-cylinder cars being mass-imported from Japan, and how the 'Big Three' - Ford, Chrysler, and General Motors - worked to recover from the 'invasion, albeit with mixed results. Has many interesting revelations, as well as much biographical information on the various colorful corporate executives involved: Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, Bob Lutz, and others. Hardcover with dust jacket, contains glossy illustrations, notes, bibliography, indexed, 496pp., remainders mark. A very nice copy. Size: 8vo - over 7¾" - 9¾" tall. Book. Book Condition: Fine. Binding: Hardcover. Jacket: Fine

First Edition.

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