Buy this book on-line Fraser, James Howard & Sharon Avrutick : The American Billboard. 100 YearsHarry N. Abrams, New York, 1991 ISBN 0810931168
192 pages, well illustrated, cloth, dust jacket, very good. Oblong 14 by 10.5 inches. From Publishers Weekly: "Circus posters, patriotic propaganda and ads for assorted goods, services and proper civic behavior have graced roadside America for more than a century. Fraser, chief librarian at Fairleigh Dickinson University, N. J. , examines outdoor advertising trends from the late 1800s through the 1980s, spotlighting the realistic, airbrushed style of the '30s; the depiction of traditional values in the '50s; the tacit "six words or less" slogan rule that proved effective during the '60s, '70s and '80s. Prominent illustrators like James Montgomery Flagg (creator of the 1917 "I Want You" poster for the U. S. Army) , graphic design groups like Milton Glaser et al.' s Push Pin Studios, trade journals and printing companies also receive brief mention. Progression from the glowing colors and freshly scrubbed faces of the early 20th-century billboard to today's slick, often computer-generated ad is shown in 166 illustrations, 150 of them color." ; 192 pages, Very Good in Very Good dust jacket Click here for full details of this book, to ask a question or to buy it on-line. Bibliophile Bookbase probably offers multiple copies of Fraser, James Howard & Sharon Avrutick : The American Billboard. 100 Years. Click here to select from a complete list of available copies of this book. Bibliophile Bookbase lists over 5 million books, maps and prints including out-of-print books, antiquarian books, libri antichi, atlases and libri rari. Bibliophile Bookbase for antiquarian books, maps and prints. |