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Yokoo, Tadanori : The New Yokoo Times: There's No Business Like "show" Business

Roth Horowitz LLC, New York City, NY, 2001

First Edition / First Printing. As New in No Dust Jacket, As Issued. 20 pages. Exhibition Catalog, presented as a visual parody of The New York Times. One of the most brilliant Artist Books ever by Tadanori Yokoo. Limited Edition of 2500 copies. The first and only edition. There is no ISBN. The Catalog is now rare. A brilliant production by Tadanori Yokoo: Folded newspaper-size format. The graphic designer has taken a typical issue of The New York Times and re-done it, that is, turned America's most serious and venerable newspaper into collage, inserted his name in the text in the most absurdly hilarious ways, and (this is where his whole genius lies), it still all looks like the NYT. Poster and photographic art by Tadanori Yokoo. The work is reproduced throughout over twenty pages of pictures, advertisements, and text. Printed on pristine-white, uncoated stock paper, which resembles but is actually superior to "newsprint" paper, in Tokyo, Japan to the highest standards. Without DJ, as issued. Published on the occasion of the landmark exhibition of Tadanori Yokoo's new work at the Roth/Horowitz Gallery from November 15 through December 22, 2001. Presents Tadanori Yokoo's "The New Yokoo Times". The most unusual and imaginative of the graphic designer's recent poster work. An extravagant feast for the mind, the heart, and the senses. Tadanori Yokoo is best-known in the United States as the designer of David LaChapelle's "LaChapelle Land" and "Hotel LaChapelle". His designs for the companion volumes are indeed sublime. Still, they give only the barest hint of Yokoo's genius and stature as possibly the greatest graphic designer of our time, whose primary medium is the artisanal and utilitarian poster (for films, books, magazines, advertisements, shows, exhibitions, and other things that may come to mind). His posters are typically enormous in actual size, ambitious in artistic conception, exquisite in detail, and overwhelming in emotional power. All of Yokoo's art is firmly grounded in his graphic-design genius, and almost all of it is photographically-based. All of the works, even the darker ones on death and catastrophe, have an innate exuberance and love of life that are uniquely and incomparably Yokoo's. To see Tadanori Yokoo's posters, which command tens of thousands of dollars apiece, and are now in major public collections such as the Museum of Modern Art (MOMA), the Pompidou Center Paris, and the Tate Modern London, is to be transported ecstatically, like Peter Pan, to another, more heavenly world: More beautiful, more blissful, and more blessed. An absolute "must-have" title for Tadanori Yokoo collectors. This copy is very prominently and beautifully signed in pencil in front by the artist: "Yokoo". It is signed directly on the page itself, not on a tipped-in page. This title is a great Artist Book. As far as we know, this is the only such signed copy of the Limited Edition available online and is in especially fine condition: Clean, crisp, and bright, a pristine beauty. Please note: Yokoo did NOT sign most copies of the Limited Edition. A rare signed copy thus. 30 poster reproductions. Tadanori Yokoo's "Waterfall Rapture" was selected as one of the greatest photography books in "The Photobook". The greatest graphic designer of our time. A fine collectible copy. (SEE ALSO OTHER TADANORI YOKOO TITLES IN OUR CATALOG).

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Yokoo, Tadanori : The New Yokoo Times: There's No Business Like "Show" Business..

Roth / Horowitz LLC, N Y, 2001

A parody in newspaper format of The New York Times by Japanese graphic artist/designer Tadanori Yokoo who is knowns for his poster art, psychedelia, record album art (such as for the Beatles), collage, and references to pop culture. Yokoo has inventively worked his name into the newspaper headlines and column text, while retaining New York Times fonts and typeface. The artist has also illustrated the mock newspaper with 28 full-color collages and details of those collages where the newspaper's photos and ads would normally be. Published to coincide with an exhibition at Roth Horowitz November 15 - December 22, 2001. Fine in illustrated newsprint wrappers. 2500 copies printed.. Art. Book Condition: Fine. Binding: Newspaper

First Edition

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