Littlefield, James E. Kirkpatrick, C. A: ADVERTISING MASS COMMUNICATION IN MARKETING

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Littlefield, James E. Kirkpatrick, C. A : ADVERTISING MASS COMMUNICATION IN MARKETING

Houghton Mifflin Company 1970.

G+/NONE. Green cloth boards with orange and white lettering on front and spine. Minor edge shelf wear. Neatly done inked ownership on several pages. Contents include behavioral fundamentals, advertisi ng background, overview, building the ad, advertising media, sales promotions, business and retail advertising, management. Some musty scent. ; Large 8vo; 544 pages. Third Edition. Binding is Hardcove r.

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