J. B. Lippincott & Co: Original Trade Card -

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J. B. Lippincott & Co : Original Trade Card - "J. B. Lippincott & Co., 715 & 717 Market Sts., Phila."

Ketterlinus, Philadelphia, PA

Original trade card with a color illustration of a boy and girl carrying baskets of fruit and vegetables while walking down a road from town lined with a young fruit tree, rose plant, and sign with the company's address. No date, circa 1870s-1899. 4 1/2" x 3." Printer's information in lower-right corner: "Ketterlinus, Philada." Former owner's inscription in blue pen in top margin on back: "Merry Xmas from Edward & Elena." Trade card is very clean and intact except for age toning on back. A Very Good copy. Trade card for the prominent publishing house, J. B. Lippincott & Company. The company was founded by J. B. Lippincott in 1836 and incorporated in 1878 or 1885 as the J. B. Lippincott Company. The company was in business until 1978 when it was acquired by Harper & Row. J. B. Lippincott & Company was located at 715 and 717 Streets in Philadelphia from 1863-1899. Printed text on back: "J. B. Lippincott & Co., Publishers, Booksellers, and Stationers, 715 and 717 Market St., Philadelphia." Ketterlinus was a Philadelphia printing house that was in business from between 1842 and about 1970. Trade cards were antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.. Ephemera. Book Condition: Collectible-Very Good. Binding: No Binding

J. B. Lippincott & Co : Original Trade Card - "J. B. Lippincott & Co., 715 & 717 Market Sts., Phila." is listed for sale on Bibliophile Bookbase by Barry Cassidy Rare Books.

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