Hatch, Mary Jo;Schultz, Majken: Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

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Hatch, Mary Jo;Schultz, Majken : Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Jossey - Bass, 2008

ISBN 0787998303

The jacket is a little shelf rubbed.Internally clean.Excellent binding.EK.. Book Condition: Very Good. Binding: Hardcover. Jacket: Very Good

Hatch, Mary Jo;Schultz, Majken : Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding is listed for sale on Bibliophile Bookbase by Chapter1.

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