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Goad, Charles Edward : City of Toronto Plate 33 [Bloor St., Avenue Rd. & Davenport Rd.]

Office of the Minister of Agriculture, Ottawa, c. 1890

Printed in Color, Very Good, Size : 438x667 (mm), 17.25x26.25 (Inches)

Map of Toronto at the intersection of Avenue Rd. and Davenport Rd. with Macpherson Ave. to the North, Rosedale Rd. to the East, Bloor St. to the South and Huron St. to the West.

English railway engineer, went to Canada in 1868, where he did not pursue engineering, but became a representative for the Sanborn Company which published fire insurance plans. From 1875 Goad began to compile and publish his own large-scale plans of Canadian towns from a base in Montreal, and soon became the largest private mapmaker in Canada. By 1885 Charles Goad had returned to Britain and established a branch in London. Goad’s highly detailed plans included information on property holdings, building construction, use and contents, and, like Sanborn’s, functioned as Fire Insurance Plans. Once leased to an insurance company the map volumes were regularly updated by a team of workers who over-pasted sections with new information onto the existing maps, some of them building up to many layers. Goad’s business rapidly expanded to cover the cities and industrial areas of Britain, Denmark, France, Egypt, Turkey, Venezuela, Bermuda, Mexico and South Africa. After his death the company was run by his three sons. Copyrights and assets of the Canadian branch of the company were sold to The Underwriter’s Survey Bureau in 1931.

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